33 CRM, AI-APS, SFA, DMS and Business Intelligence are purpose-built modules that share one customer record, one login and one real-time view of your branches, stock, orders and dashboards — all running on the AI enhanced CASE engine for customisation.
Each module is deep on its own; together they share a customer master, inventory and sales data, so nothing has to be re-entered twice — and one dashboard shows it all.
CRM / 33Retail · ServiceCustomer relationship, POS, inventory, package configurator and a commission engine for beauty, spa, retail and franchise operators.
| 09:00 | Facial cleanse · #2184 | Done |
| 11:30 | Package A · 4/10 used | In room |
| 15:00 | PWP spa set · counter | Booked |
APS / 33ManufacturingAI-enhanced production scheduling for high-mix, low-volume manufacturers — finite-capacity plans with visual management and QR-code job tracking.
SFA / 33Field salesSales force automation that keeps field teams moving — route plans, on-the-road orders and same-day visibility back at head office.
DMS / 33DistributionDistribution management from warehouse to dealer shelf — sales, inventory, AR and a dealer portal across your distribution network.
BI / 33AnalyticsYour own data warehouse on MSSQL or Azure with Power BI dashboards — real-time monitoring, row-level security and reports your whole company reads.
iCASE / 33FrameworkThe AI assisted Low-code / No-code customization Engine behind every 33 product — configurable templates, user-defined tables and workflow that turn your requirements into working software.
Each product can run standalone or as part of the shared 33 suite. See the full solutions overview.
33 The suite · live analytics
The modules are designed to run together as one deployment, so your team stops juggling spreadsheets and separate logins.
A client you meet in CRM is the same client your sales team visits in SFA and your warehouse ships to in DMS.
Single sign-on across every module, with roles scoped to branch, region or role. No repeated credentials, no shadow spreadsheets.
Sales, stock and follow-ups refresh as they happen, so branch managers and head office read the same numbers.
Products are where we start. Services are how we meet you exactly where you are — custom software, web and AI, engineered and supported by the Macrobase development team.
Bespoke business systems and integrations built to your workflow — modules, portals and connectors that plug into your existing stack, scoped in man-days and priced once.
Marketing sites, product portals and web applications — designed, built and customized to carry your brand, from the landing page to the tools your customers actually use.
AI agents and assistants tuned to your data and processes — customer support, sales insights and workflow automation that work the way your business works.
Package memberships, treatments, commission and follow-up — the daily rhythm of a salon chain.
POS at the counter, inventory across outlets, and loyalty that follows the customer.
Van sales, dealer stock and settlement for brands that sell through a network.
Finite-capacity scheduling and job traceability for make-to-order production.
Macrobase System has built and customized business software since 2006, with deep domain knowledge in manufacturing, retail, FMCG and the service industry. We've implemented CRM for Malaysian brand owners running more than 60 branches combined — and we still write the customisations ourselves.
If you're a system integrator, or a POS, accounting or software reseller looking for a new business opportunity, the 33 suite ships with an API and ecosystem designed for value-add at the reseller level.
Tell us which module you're evaluating and how many branches or sites you run. We'll reply within one working day.
Selangor, Malaysia
Serving clients across the region