Solutions · The 33 family
More tools in the 33 suite.
Beyond CRM and AI-APS, the 33 family covers field sales, distribution, Business Intelligence and the AI enhanced CASE engine — each able to run standalone or plug into the same shared data.
33crm.com/suite/overview
Products live
6
shared data core
Field users
1,240
SFA + DMS teams
Revenue YTD
RM 48.2M
↑ 9.4% vs LY
Data freshness
Today
daily ETL
Suite revenue by month · YTD Live
CRM & POS 38%
SFA field sales 24%
DMS distribution 20%
BI analytics 18%
One shared data core behind every product — hover any bar or legend entry for the figure behind it.
Active reps
184
on the road
Visits today
328
3,109 planned
Orders today
216
RM 214k value
Attendance
94%
↑ 2.1 pts
Field orders · weekly trendvs target
W1W2W3W4W5W6W7W8
Orders
Target
Routes planned by territory, orders captured on mobile and synced instantly — hover the dots for each week.
Dealers
312
active accounts
Orders today
86
RM 1.9M value
Fill rate
97.4%
↑ 1.1 pts
On-time delivery
96.2%
last 4 weeks
Dealer reorder value · by routeTop 5
on time > 97%95–97%< 95%
Dealer reorder portal, credit limits and warehouse stock move together — hover a route for its figures.
Active SKUs
1,240
across 6 channels
Dashboards
14
row-level secured
New SKUs YTD
84
18 delisted
Out of stock
3.2%
↑ 0.4 pts
Revenue by channel · YTDLive
FMCG leader RM 12.4M
Pharma RM 8.1M
Aesthetic clinic RM 5.3M
Others RM 22.4M
Business Intelligence & Data Warehouse on MSSQL or Azure SQL — hover any chart element for the figure behind it.
33 SFA · DMS · BI
33 SFA · Sales force automation & Field Service Automation
Keep the field team moving — and reporting.
33 SFA plans routes and visits, captures orders and outlet feedback on the road, and syncs back to head office in real time. Managers see today's route, today's orders, today's issues — not a weekly report.
- Route and visit planning by territory
- Order capture on mobile, synced instantly
- Outlet feedback and visit notes at the point of call
33crm.com/sfa/route/today
Coverage today
92%
plan vs actual
Orders captured
14
3 verified
Order value
RM 8,460
today
Outlets visited
6
of 7 planned
Today's route · KL North4 / 6 done
| Outlet | Order | Status |
|---|---|---|
| PD Mart · Sunway | RM 1,240 | Verified |
| Kim's Grocery | — | Visited |
| City Convenience | RM 860 | Captured |
| Jaya Mini Market | RM 320 | Draft |
Plan weekly, fortnightly or monthly cycles, group locations on the map — then GPS checks in every 5–15 minutes.
Order capture · PD Mart Sunway TAC ready
Tap to add to order — same flow as 33 CRM POS
| Item | Qty | Total | |
|---|---|---|---|
| Mineral water 1.5L x24 | 1 | RM 48 | |
| 1 |
Cart is empty — tap an item to add it.
SubtotalRM 48
DiscountRM 0
TotalRM 48
Retailer TAC pending
Ordering mirrors the 33 CRM POS — pick, cart, discount and TAC verification, now running in the rep's pocket.
Q3 dealer incentive · KL NorthLive
| Channel | Budget | Accrued | Spent | Util |
|---|---|---|---|---|
| Modern trade | RM 120k | RM 46k | RM 38k | |
| General trade | RM 80k | RM 76k | RM 82k | |
| Chain groups | RM 60k | RM 58k | RM 59k |
Accruals are live from the same system that captures the sale — spend that reaches budget is flagged before it overruns.
Sales this month
RM 84,620
total
Target
RM 100,000
84.6% achieved
Incentive entitled
RM 4,120
auto-computed
Orders verified
38
via QR / TAC
Sales vs Target
MONTUEWEDTHUFRISATSUN
SalesTarget
Managers see today's coverage, today's orders and today's issues — not a weekly report.
33crm.com/dms/dealers/stock
Orders today
87
via dealer portal
Order value
RM 126k
captured
Outlets ordering
61
of 214 debtors
Suggestion take-up
78%
auto-reorder
Incoming dealer orders Portal live
| Doc | Dealer | Value | Status |
|---|---|---|---|
| SO-2211 | PD Mart | RM 12,400 | Created |
| SO-2212 | Kim's Grocery | RM 4,280 | Credit check |
| SO-2213 | City Convenience | RM 6,950 | Approved |
Dealers log in for online purchase requests, order tracking, DO status, returns and statements — with stock suggestion and replenishment.
Pick lines
342
this wave
To pick
28
remaining
Bin accuracy
99.2%
lot / serial
Auto-reorder
34
alerts today
Pick list · KL Main warehouseWave 4 / 6
| Bin | SKU | Lot | Qty | Status |
|---|---|---|---|---|
| A-12 | SH-200 | L-8821 | 84 | Picked |
| B-03 | SH-110 | L-8774 | 132 | Picked |
| C-09 | SH-200 | L-8821 | 26 | Pending |
Multi-UOM, batch, lot and serial number tracking with min/max levels, reorder alerts and shelf-life policy at the warehouse.
Vans
12
on route
DOs today
86
generated
On-time
94%
last 30 days
Routes
6
planned
Dispatch manifestKL North
| DO | Dealer | Value | Status |
|---|---|---|---|
| DO-1182 | PD Mart | RM 12,400 | Dispatched |
| DO-1183 | Kim's Grocery | RM 4,280 | Loading |
| DO-1184 | City Convenience | RM 6,950 | Ready |
Sales order to invoice, delivery order, credit and debit notes — with consignment delivery and billing running in one flow.
POD received
82
this week
On-time
94%
delivered
Returns
RM 3.1k
credit noted
Stock synced
Live
to ERP
Proof of delivery Synced
| DO | Dealer | Value | Status |
|---|---|---|---|
| DO-1182 | PD Mart | RM 12,400 | Signed |
| DO-1183 | Kim's Grocery | RM 4,280 | In transit |
| DO-1184 | City Convenience | RM 6,950 | Pending |
Proof of delivery, consignment tracking and returns write stock and AR back to the same ledger — ERP integration flowing both ways.
33 DMS · Distribution management
From warehouse to dealer shelf.
33 DMS tracks stock as it moves through your distribution network — warehouse to van to dealer. Van sales, dealer stock levels and settlement are reconciled in one place, so the brand owner always knows what's actually on shelf.
- Warehouse, van and dealer stock in one ledger
- Van sales capture feeding settlement
- Dealer-level reorder signals before stock-outs
Business Intelligence & Data Warehouse · Power BI dashboards
Your own data warehouse and dashboards.
Business Intelligence & Data Warehouse builds a data warehouse on MSSQL or Azure, runs the ETL from every source you have, and delivers Power BI dashboards and customized Web dashboards with row-level security — real-time, daily, from the boardroom to the branch supervisor.
- Custom data warehouse on MSSQL / Azure SQL
- Data Factory ETL with mapping files and variables
- Power BI dashboards by channel, brand and SKU, with row-based security
33crm.com/bi/overview
Revenue YTD
RM 48.2M
↑ 9.4% vs LY
Off-take units
2.31M
last 4 weeks
Channels
6
live reporting
Data freshness
Today
daily ETL
Revenue by month · YTD Live
Modern trade 38%
General trade 24%
Wholesale 20%
Online 18%
A data warehouse on MSSQL or Azure SQL with daily ETL — hover any bar or legend entry for the figure behind it.
Modern trade
RM 18.3M
38% of YTD
General trade
RM 11.6M
24% of YTD
Wholesale
RM 9.6M
20% of YTD
Online
RM 8.7M
18% of YTD
Channel revenue · trendvs target
JanFebMarAprMayJunJulAug
Revenue
Target
Dashboards by channel, brand and SKU — hover the dots for each month's revenue against target.
Active SKUs
1,240
across 6 channels
Top brand share
31%
Brand A
New SKUs YTD
84
18 delisted
Out of stock
3.2%
↑ 0.4 pts
Revenue by brand · YTDTop 5
growth > 10%5–10%< 5%
Row-level security means every supervisor sees only the brands, channels and branches they own.
AI enhanced CASE · Low-code / No-code engine
An integrated CASE framework for adaptive builds.
AI enhanced CASE combines requirement-study, software design and UML modelling tools to cut coding effort and produce solutions that adapt to changing business rules. It’s the AI assisted Low-code / No-code customization Engine behind every 33 product — templates, user-defined tables and workflow that turn requirements into working software.
33crm.com/icase/designer/preview
Form fields
Workflow
Tick the fields and steps to include — then switch to Preview to see the generated interface.
Capture→
Approve→
Post→
Pay
A working web form is generated from your design — menu, listing, data entry and workflow included.
Not sure which module fits? Tell us how you operate.
We'll map your workflow to the 33 suite — and to custom development if that's what it takes.