Product · Business Intelligence & Data Warehouse

One dashboard. Every branch. Every channel.

Your own data warehouse on MSSQL or Azure, the ETL to keep it clean, and Power BI dashboards that give top management the same real-time numbers as the factory floor.

Custom data warehouse Real-time monitoring Row-level security
33crm.com/bi
Revenue YTD
RM 48.2M
↑ 9.4% vs LY
Off-take units
2.31M
last 4 weeks
Channels
6
live reporting
Data freshness
Today
daily ETL
Revenue by month · YTD Live
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Modern trade 38% General trade 24% Wholesale 20% Online 18%
Modern trade
RM 18.3M
38% of YTD
General trade
RM 11.6M
24% of YTD
Wholesale
RM 9.6M
20% of YTD
Online
RM 8.7M
18% of YTD
Channel revenue · trendvs target
JanFebMarAprMayJunJulAug
Revenue Target
Active SKUs
1,240
across 6 channels
Top brand share
31%
Brand A
New SKUs YTD
84
18 delisted
Out of stock
3.2%
↑ 0.4 pts
Revenue by brand · YTDTop 5
Brand A
RM 14.9M
Brand B
RM 11.2M
Brand C
RM 8.1M
Brand D
RM 5.7M
Brand E
RM 3.9M
growth > 10%5–10%< 5%
Active customers
482
+36 this month
Top wholesaler
RM 4.1M
Dunham Distribution
Repeat rate
92%
3+ orders in 90d
On-hold AR
RM 1.8M
7% of outstanding
Revenue by customer tier · YTDMix
Key accounts 43% Wholesalers 30% Retail chains 17% SME / others 10%
Milestones
12
2026 plan
On track
9
75%
At risk
2
flagged
Ahead
1
+12 days
Cumulative revenue · actual vs targetRolling
JanFebMarAprMayJunJulAug
Actual Target
33crm.com/bi/live Live
Revenue analytics · YTD
Revenue YTD
RM 48.2M
↑ 9.4% vs LY
Off-take units
2.31M
last 4 weeks
Channels live
6
live reporting
Data freshness
Today
daily ETL
Revenue by month · YTDClick a month
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Channel mixClick a channel

Hover any bar, channel or pipeline stage for details — click to drill down and the KPIs above update.

BI Live dashboard wall · production
The problem

Your numbers are everywhere. Your answers are nowhere.

Rigid processes, per-country spreadsheets and no visualization per outlet or brand — trade promotions stay invisible until the quarter ends.

Static files, rigid process

Reporting runs on fixed templates in Excel. Ask a new question and the answer takes another week.

No view per country or branch

Each country, channel and wholesaler keeps its own copy of the truth. Nobody sees the whole company.

Trade promotion is invisible

No visibility on promotion cost vs return, stock holding, or what is actually selling through — until it is too late.

Capabilities

From raw data to a dashboard your team trusts.

We design and run the whole pipeline — the warehouse, the ETL and the dashboards — on a stack you own and can extend.

Custom data warehouse

A warehouse modeled around your master data — product, customer, territory — built on MSSQL or Azure SQL, tailored to how your company actually sells.

ETL with mapping files

Microsoft Data Factory pipelines pull Excel, CSV, XML, API and SQL sources, transform them with mapping files and variable computation, then load clean facts.

Real-time daily monitoring

Data consolidated from multiple countries and branches every day — freshness, off-take and sales velocity visible in the morning.

Row-level security

Customized row-based security means a branch manager only ever sees their branches — one dashboard, many permissions.

Reports to Excel & web

Every dashboard publishes to Power BI on the web and exports clean to Excel — so finance and sales keep working the way they like.

Multi-user with rights

Every user gets a login and role-based rights — from a board member to a single branch supervisor — with full audit trails.

Deep dive · Warehouse pipeline

Three phases from raw file to trusted report.

A single pipeline your whole company reads from — built once, extended as you add countries, brands or channels.

  • Phase 1 — data source consolidation & ETL from every system you run
  • Phase 2 — transformation with mapping files and variable computation
  • Phase 3 — Power BI and other report tools on top of clean facts
  • Azure cloud with DevOps and PROD workspaces — 100% cloud enabled
33crm.com/bi/pipeline
SOURCESSales · CRMExcel, CSV, XML, API, Cloud SQL, FTP
DATA LAKERaw filesAzure Data Lake, staged daily
ETLADF pipelinesMapping files & variable computation
WAREHOUSEMSSQL / Azure SQLFacts, dims & row security
Model & delivery
StageToolingResult
TransformData Factory · SSISCleaned star schema
SecureAzure Key VaultRow-based access roles
ReportPower BI DEV / PRODWeb + Excel export
Dashboards

A dashboard for every decision-maker.

Ready templates tuned for FMCG and healthcare — from the boardroom to the branch supervisor.

Top Management

Company revenue, off-take and profit at a glance — the numbers the board asks for first.

Overview & Roadmap

Whole-business overview plus a roadmap view of targets, milestones and gaps ahead.

Channel & Products

Performance by channel, brand and sub-brand — with SKU / product-level analysis underneath.

Buying customer

Wholesaler and retailer buying patterns with YTD / MTD comparisons for every customer.

Case studies

Warehouses and dashboards in production.

TOP MALAYSIA MILK POWDER FMCG RM 500M revenue

Centralized regional BI

Azure consolidates data from multiple countries into one warehouse with real-time daily monitoring and customized row-based security.

  • Multi-user login with rights & audit
  • Reports to web & Excel · 5–10% revenue increase
PHARMACEUTICAL COMPANY50+ countries

Harmonized demand data

A Japanese ophthalmic company (est. 1890) serving 50M patients across 50+ countries — demand data harmonized into one BI model.

  • CRM & mobile loyalty dashboards
  • Sales & order performance, category views
AESTHETIC CLINIC RM 100M turnover

360° customer view

Skincare & healthcare chain on a single web-based database across branches — POS, membership and finance together.

  • POS, membership, vouchers, appointments
  • GL, AR, AP, fixed assets & bank reconciliation
Our strength

Built by people who understand FMCG, not just Power BI.

We have been modelling sales data for distributors, retailers and manufacturers since 2006 — so your dashboard asks the right questions.

FMCG fluency

We read TMS, IMS, off-take and Nielsen data natively — the metric language of your industry.

Tier-1 ERP depth

Subcontract developers on Oracle, including Oracle Fusion CRM Groovy script customization.

State-of-the-art integration

MuleSoft and E-Bridge in the toolbelt, plus Microsoft Data Factory ETL on Azure Cloud SQL Server.

Low cost, 100% cloud

Azure-backed with DevOps and PROD workspaces — lower cost of ownership, no on-premise boxes to babysit.

How it works

From messy files to trusted dashboards.

Map your data

We audit every source — ERP, CRM, Excel, Nielsen, off-take — and design the warehouse model and mapping files around them.

Build & load

The data warehouse is built on MSSQL or Azure, and Data Factory pipelines load and transform it every day, automatically.

Deliver the dashboards

Power BI reports are configured with row-level security, published to DEV and PROD, and rolled out user by user.

See your whole company on one dashboard.

We'll show you a live Power BI walkthrough built from your own sample data — warehouse, pipeline and row-level security included.