Win the customer's heart — then keep them.
A service-oriented CRM built for beauty, facial spa, retail and franchise operators. Appointments, follow-up, packages, POS, inventory, commission and staff management — one system, one login.
| Customer | Branch | Next action | Status |
|---|---|---|---|
| Amirah Z. | Setapak | Membership renewal call | Due today |
| Nurul H. | Bangsar | Post-treatment check-in | Done |
| Wei Ling C. | Cheras | Package top-up offer | Scheduled |
| Customer | Segment | Next action |
|---|---|---|
| Amirah Z. | Sign-up | Renewal call |
| Nurul H. | Non-signup | Intro offer |
| Wei Ling C. | Last 2 | Check-in |
| Priya R. | Sign-up | Next visit |
| Time | Customer | Service | Status |
|---|---|---|---|
| 10:00 | Amirah Z. | Facial cleanse | Confirmed |
| 11:30 | Nurul H. | Eye & brow | Confirmed |
| 14:00 | Wei Ling C. | Hydra boost | Pending |
| 15:30 | Priya R. | Body scrub | Confirmed |
| Item | Qty | Total | |
|---|---|---|---|
| Collagen mask 50ml | 1 | RM 168 | |
| Eye & brow service | 1 | RM 88 | |
| 1 |
Same services every visit, sold as a bundle.
Fixed package — configures in under a day, no code.
| Scheme | Scope | Basis |
|---|---|---|
| Service / hands-on | Staff | Fixed, %, weightage, formula |
| Personal | Individual | Sales, payment, offtake · multi-tier |
| Group | Zone / area | Multi-branch · multi-tier |
| Referral / overwrite | 1-to-1 | After personal / group generation |
| Item | On hand | DOH | Status |
|---|---|---|---|
| Collagen mask | 42 | 18 | OK |
| Hydra serum | 9 | 4 | Reorder |
| Vitamin C | 128 | 61 | Slow mover |
| Event | Time | Status |
|---|---|---|
| Punch in | 08:17 | On time |
| Example | Config time | Coding |
|---|---|---|
| Add a skin-type field | < 1 day | None |
| Custom consent form | 1–2 days | None |
| Branch-specific approval | Scoped | iCASE |
Customisation is the USP.
Every business runs differently. 33 CRM is configurable out of the box and, beyond that, our AI enhanced CASE framework tailors fields, forms, rules, reports and even whole modules to your exact workflow — so you don’t bend your business to fit the software.
< 1 day no-code config 0% code for standard setup Man-days scoped, priced once
Everything a service business runs on.
CRM is the core; operations live beside it. The features below are part of the standard licence, not add-ons.
Cloud solution
Decision-making data available anytime, anywhere. You only need a browser to start working.
Follow-up & reminders
Automatic SMS reminders, call follow-up tracking and auto-segmented lists that keep consultants on renewals, check-ins and package top-ups.
POS & branch ops
Counter sales with discount overwriting, service delivery and multi-branch operations on the same customer record.
Inventory control
Paperless purchase requests, min/max levels, consignment DOs, barcode receiving, stock rotation and stock reports.
Package configurator
Fixed, with-options, mix-and-match and PwP-with-conditions packages using no-code dynamic rules.
iCommission engine
Service, personal, group and referral schemes with multi-tier ranges — verifiable results and payslips.
Staff & rosters
Staff profiles, targets, rosters and performance visibility at branch, zone and employee level.
Business intelligence
Branch, lead, sales-vs-target and life-cycle dashboards that pinpoint issues down to branch and employee level.
Open every module. Everything is connected.
CRM is the core; operations live beside it — appointments, POS, packages, commission, inventory, reports and portals all share one customer record.
Every customer, followed up the right way.
Customer profiles are configurable and customizable, with additional data links all in one page. The follow-up list works on any criteria — status, payment date or last treatment — with integrated SMS.
- Configurable customer profile with additional data links, all in one page
- Follow-up list by status, payment date or last treatment, with integrated SMS
- Customer maintenance for authorised admin users — product, collection, payment, prepaid adjustments
- Fully customizable and interactive dashboard for company insights
From lead to after-sales in one flow.
Pre-sales lead management feeds the calls-the-lead follow-up list. Appointments get automatic SMS reminders or call follow-up tracking before the day. POS closes the sale, and after-sales service checks out remaining product and service balance.
- Pre-sales lead management + calls-the-lead follow-up list
- Appointment reminder — automatic SMS or call follow-up tracking before the appointment day
- POS with discount overwriting and customizable rules & constraints
- After-sales service — remaining product and service check-out
- Post-sales CRM — after-treatment SMS for rating and follow-up action
| Item | Qty | Total | |
|---|---|---|---|
| Collagen mask 50ml | 1 | RM 168 | |
| Eye & brow service | 1 | RM 88 | |
| 1 |
Packages that match how you really sell.
Fixed packages, packages with options, mix-and-match and PwP-with-conditions — configured with no-code dynamic conditions built from prebuilt business objects. After 100+ branches, the configurator meets 95% of salon and service-industry package requirements.
- Fixed, with-options, mix-and-match and PwP-with-conditions package types
- No-code dynamic conditions with multiple prebuilt business objects
- Collection & remaining — configurable with multi-step service commission
- TAC code verification and package expiry dates
- <3% need scripting — handled through the iCASE framework
Same services every visit, sold as a bundle.
Fixed package — configures in under a day, no code.
A commission engine that pays the people who earn it.
Service, personal, group and referral schemes with multi-tier ranges — generated by sales, payment or offtake. The iCommission engine maps data sources, transforms them with user formulas and produces summary-detail payslips.
- Service / hands-on commission — fixed, %, weightage by sales price, or formula
- Personal commission by sales, payment, offtake — multi-tier with range settings
- Group commission across multiple branches — for zone or area managers
- Referral / overwriting commission — 1-to-1 after personal or group generation
- Quarter, half-yearly and yearly schemes based on 3, 6 or 12 months
- iCommission engine — user-configurable data sources, transformation and JavaScript engine
| Scheme | Scope | Basis |
|---|---|---|
| Service / hands-on | Staff | Fixed, %, weightage, formula |
| Personal | Individual | Sales, payment, offtake · multi-tier |
| Group | Zone / area | Multi-branch · multi-tier |
| Referral / overwrite | 1-to-1 | After personal / group generation |
Stock that moves with your branches.
Branch users raise paperless purchase requests or stock orders at any time. Warehouse approves or rejects, approved orders become consignment DOs, and branches receive stock by barcode with short pack / overpack reports.
- Paperless purchase request / stock order from any outlet, with back ordering
- Warehouse approval by item or overall, balance checking, consignment DO
- Barcode stock receiving with short pack / overpack report
- AMS, on-hand and DOH views for stock rotation across outlets
- Min/max quantity, reorder alerts, auto reorder and reorder schedule
- Shelf-life (expiry), minimum pricing policy and physical stock taking
| Item | On hand | DOH | Status |
|---|---|---|---|
| Collagen mask | 42 | 18 | OK |
| Hydra serum | 9 | 4 | Reorder |
| Vitamin C | 128 | 61 | Slow mover |
Dashboards for every level, every KPI.
Branch, lead, sales-vs-target and life-cycle dashboards. Group sales ranking, YTD sales analysis, accounting and offtake reports — every one filterable and sortable.
- Dashboard list — Branch, Lead, Sales vs Target, Life Cycle
- Group sales ranking, Sales vs Target chart, YTD sales analysis, accounting report
- Deferred sales report for year-end deduction of remaining-balance sales
- Offtake report with data generations and date filters
- Fully interactive, customised to your requirements
KPI & commission, in the palm of their hand.
Every employee sees their own sales vs target, commission entitled and bonus at a glance — then checks in from any device with a live clock, timesheet, leave balance and payslips.
- Personal KPI — sales vs target chart, updated live
- Commission entitled by scheme & bonus, by branch / zone
- Self check-in from any device with live clock
- Auto-generated timesheet, leave balance & payslips
- Customer referral & dealer portals reuse the same data
| Scheme | Scope | Rate | Amount |
|---|---|---|---|
| Personal | Sales | 5% | RM 1,240.00 |
| Service / hands-on | Staff | Weightage | RM 860.50 |
| Group · KLCC | Zone | 0.8% | RM 312.80 |
Subscription per month, per branch.
Customisation is quoted in man-days and charged once off, on top of the licence.
RM 488
per branch / month
- All standard & advanced features
- Basic service & sales commission
- Suited to most service businesses
RM 588
per branch / month
- Everything in Standard
- iCommission engine, customisable consultation & consent forms
- Employee portal, referral programme & dealer portal
- SQL accounting & cloud accounting integration
Call us
scoped per project
- For teams with a detailed specification
- Work is scoped in man-days, priced once
- iCASE framework handles the rest
Live in beauty and wellness chains.
After implementing real-time CRM and POS, every branch's sales shows up live. The visibility alone lifted sales by 10 to 15% within the first month.
Our anniversary packages and PWP mix-and-match rules were too complicated for other systems. The package configurator handles them without custom coding.
The CRM reports pinpoint issues down to branch and employee level. Roadshow data uploads from mobile straight into the back end.
Common questions.
How is 33 CRM priced?+
Licensing is a monthly subscription per branch. Standard is RM 488 per branch/month and Enterprise is RM 588 per branch/month. Customisation is quoted in man-days and charged once off.
Is it cloud-based or installed on our server?+
33 CRM is a cloud solution — you just need a browser to start working, from any branch, any device. On-premise deployment can be discussed for specific requirements.
Can it handle our existing packages and commission rules?+
Most likely yes. The package configurator and iCommission engine exist precisely for unusual mix-and-match and tiered rules. If your workflow needs something new, we quote the customisation in man-days.
We run more than five branches. Is Enterprise the right fit?+
Enterprise is built for enterprises with more than five branches. It adds the iCommission engine, customisable consultation and consent forms, employee and dealer portals, and integration to SQL accounting systems.
See 33 CRM on your own branches' data.
We'll walk through appointments, follow-up, packages, commission and the branch dashboard in a 30-minute call.